Daily Archives: 2013-04-20

Case 5

还是同行业的案例。Gilead公司是全世界艾滋病制药业老大,这里说的是他们的发展中国家的战略:跟印度南非的代理商公司签订授权协议转移生产技术及物流、销售,降低成本同时也提升了自己知识产权的风险。 问题: 1. Compared to Merck and other big Pharmaceutical companies, how is Gilead’s program for low-income countries different? Replying on distributors for patenting and registration; licensing manufacturing and knowledge transfer; investing more in education 2. Was this deliberate? Was … Continue reading

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Case 4

这个案例其实蛮有意思,墨西哥的一个低价连锁药店的策略,短短几年年销售额就达到了6亿美元,拉美开了近4000家店,利润率很高。模式比较简单,就是卖低价仿制药,价格比其他药店便宜30%。药店旁配备医生办公室,让穷人很容易就能看病(就诊费每次两美元)。在中国能做吗? 问题: 1. If you were a private equity investor in Mexico, would you invest in Farmacias Similares? If so, why? If not, what are the principal reasons for passing on this opportunity? Yes. It’s highly growing and profitable, plus … Continue reading

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Case 3

再好的大餐如果一天吃到晚也会腻,何况被时差折磨的够呛。不过我一遍遍告诫自己,如果我看不完这些case,那说明我没资格出现在哈佛。 第三个案例讲的是西非小国安哥拉,石油到底是福音还是诅咒。里面提到了这个国家的历史、现状,政治经济情况。国家经济对石油外向出口的依赖导致了严重腐败,而IMF的资金援助要求更加透明,但中国的有目的的援助使得该国不再需要IMF。 留的问题: 1. Skim the GEM15 note and skim the exhibits in the case for where the GEM15 statistics can be found. What is Angola’s business model? Oil export oriented. 2. Read the 4M note and map the 4Ms … Continue reading

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